The Ringo Effect

Greetings fellow drummers and drum collectors everywhere. It has been a while since I wrote my last article and I wrote it about a modern set of drums. For this article I thought I would bring it back to my love of vintage Ludwigs and focus on something a little different. The set I chose to write about is my 1968 super classic Ludwig set in oyster black pearl. Why do I need to write about a set of drums in a finish that has been covered many times before? It’s not really the finish that makes this set a little out of the norm but the characteristics of how this set would normally be dated.

To back up a little bit on the history side of things let’s bring things back to that night on Feb 9th 1964. This date has been covered many times before as it is the night that changed things for Ludwig overnight. The color Oyster Black Pearl was around for at least 8 years prior to the Beatles performance on Ed Sullivan but it was this particular night that showcased Ringo Starr playing his new Oyster Black Downbeat Ludwig set on TV in front of millions of viewers. In fact, it seems that the color was for the most part a color that was largely over looked as the earliest known example is a beautiful 1956 Buddy Rich Super Classic set owned by fellow writer and contributor for NSMD Mark Markowitz. From what I understand Ludwig was not selling a lot of Oyster Black and Oyster Blue and Black sets were being shipped to Ivor Arbitor in London to gain interest. Pete Best had an Oyster Blue Super Classic set before Ringo and Ringo had his downbeat shortly after. As the Beatles gained popularity in Europe it was not until the single I Want to Hold Your Hand became a number one US single and the Beatles were off to America to conquer the world. Among those watching the Beatles that night was none other than Wm F Ludwig II. Little did Bill Ludwig know that this single TV appearance would rev up his company that was started by his father and uncle in 1909 to become the biggest drum company in history. The effects of that night are still felt today in the drum industry as people love to revisit their youth.

On the technical side of things this meant that production for Ludwig soared off the charts. Young kids that wanted to play instruments were all of a sudden starting garage bands in every suburban garage all across the country. Ludwig had to run three shifts a day to keep up with the demands and in 1966 an addition to the building was built in order to keep up with the production. In late 1963 Ludwig started to use a serial number system on all of their badges as it was required by the US Government. While there was no exact system as to how a badge was applied there have been patterns discovered in drums with badges that have dates stamped in them. Rick Geir has done a ton of research on this and has written a great book called Serial Number Based Dating Guides for Ludwig Drums on the subject. While it has not been fully documented or confirmed, it is my belief that shells were created and wrapped at one stage. Holes were drilled for lugs, hardware, badges and the badge was added last. It is my belief that shells were then either sent directly to the assembly area where the lugs, hardware, heads, hoops and a date stamp(not always)was added before being sent to the shipping area. I also believe that when the production line was cranking, extra shells were shelved until the assembly could pull the shells and finish them. This is where my set seems to have fallen between the cracks.

When I first got the set a quick look at them from afar told me they were late 60’s drums. The set came with a 70’s style logo head (That appeared in 1968), a 70’s style rail mount and the mounting hardware is the more boxy style that came out in either late 1965 or the earlier part of 1966. Upon closer inspection of the set I noticed that the set had white interiors (which should have been phased out by March/April of 1968 and the serial numbers on all three drums put the build timeframe around late 1965 since all numbers are between the 247XXX-250XXX range. The bass drum interior was painted black by a previous owner but the floor tom has a date stamp of Dec 22 1968/69 in it. Of course the last number is smudged but the number is clearly either an 8 or a 9. The rail mount also has the 70’s style Ludwig logo embossed into it. I have had this set since 1998 and foolishly I put the original bass drum head with another set that I later sold. What does all this mean? I have had other collectors suggest that someone either changed parts including adding the head but I don’t buy that theory. I think the shells were wrapped, drilled, badged and shelved in 1965 only to be assembled in either late 1968 or 69. It explains the later parts, later logo head and date stamp in the floor tom.

.......read more at https://www.notsomoderndrummer.com/not-so-modern-drummer/2018/5/20/the-ringo-effect

Author: Kurt Estrom
Listing created May 23, 2018

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